Cisco says it has developed a system that will allow it to easily turn off pirate broadcasts from sports events. The technology works in real time and does not require any calls to the server operator or co-operation with external companies.
Anti-piracy fighting methods are increasingly adapting to modern technologies. Until recently, anti-piracy organizations had to deal with the removal of legitimate content from websites, which was not so difficult. However, in recent years, few people are already downloading pirated content, but using streaming content through the Internet. This also applies to important sports events often broadcast in the PPV system.
The fight against this is very difficult because it requires sending a request to the server operator. And it is never certain whether it will be resolved positively, especially when the server is in some exotic country. But Cisco has developed a technology that will easily turn off pirate transmissions from some important sporting event.
Its technology is called Streaming Piracy Prevention (SPP) and as declared by the creator, it is able to real-time interrupt streaming. Importantly, the system does not require any requests to link operators or servers. Its operation is based on digital watermarks that identify the session as well as the subscriber sending the transmission to the network. If detected, the user’s account is immediately blocked and the transmission is aborted. This happens in real time.